Red Elephant delivers outcomes for Australia’s leading brands
Red Elephant works with some of Australia’s leading brands to help them engage with multicultural markets.
Red Elephant provides results no matter what the business objective: through expertise and experience working with multicultural communities, and access to rich analytics and insights.
The stats are compelling; in Australia, the percentage of the population with Australian ancestry is declining (-3%), while those with overseas ancestry are growing at a rate of 18%. Australia’s resident Asian population is growing at 42% – a number that does not include student and tourist visas. More than half of Australians now have one or more parent born overseas.
Multicultural marketing practices must be central to any thorough marketing strategy to maximise return. In an increasingly competitive market, multicultural communities represent a chronically under-served sector.
Many brands don’t prioritise multicultural markets, or assume that mainstream marketing will reach and have the desired impact on multicultural segments; and mainstream agencies simply don’t have the skills, experience or understanding of these market segments.
Red Elephant supports our clients with a comprehensive portfolio of multicultural marketing services including bilingual marketing, media and PR and cultural engagement activities. Add to that Red Elephant’s data driven approach, valued relationships with community partners and influencers, and end-to-end campaign management, and it is clear: Red Elephant delivers results.