7 Eleven

Background

7 Eleven has a major, exclusive money transfer partnership in which money transfer kiosk terminals are located in all retail stores nationally.

Challenge

Create awareness of the partnership and network with key remittance communities with a specific focus on the Indian and Bangladeshi community segments and retail locations within those community clusters.

Brief

Create and execute a community engagement campaign comprising community events, lead generation, media leverage and working with key influencers to spread awareness and drive transactions.

Key outputs/outcomes

Major reach and awareness outcomes across all segments including growth in 7 Eleven centred transactions and account sign ups across key Bangladeshi and Indian segments including Punjabi, Tamil and Gujarati communities.