Department of Home Affairs

Background

The Department of Home Affairs invested $40 million in an integrated communications campaign across 10 Asian countries and was interested in measuring campaign, message and channel effectiveness.

Challenge

For the Department of Home Affairs to engage and survey key communities at grassroots levels in target countries to measure campaign effectiveness.

Brief

Conduct 35,000 surveys across six countries targeting specific segments.

Key outputs/outcomes

Major report measuring campaign effectiveness both quantitatively and qualitatively to inform spend weighting, wastage, partner and channel selection.