Foxtel

Background

Foxtel Sports won the Australian rights to broadcast Euro 2016 football championships held in France.

Challenge

To drive subscriptions in the Australian European participating communities leveraging the interest in the tournament.

Brief

To market subscriptions to European communities across Australia through segmented, multicultural media, social media and digital content marketing to European clubs and supporter groups in Australia.

Key outputs/outcomes

Combined reach of over 400,000 community members, 3000 new subscribers from European communities.